If there's one thing that you should take advantage of, its building a database (email lists) for your business and using email marketing to make money from it.
Our Guest WI-FI products very cleverly do this for you automatically. Every time someone logs into your Free WI-FI network, then the platform saves the email address of that customer .
The marketing tools on the platform make it easy for you to use that list of addresses in creative ways.
Social media marketing alone should not be seen as a replacement for email marketing but rather as a support and extension for it. After all, it’s difficult to monetise Facebook Likes themselves.
Building your email list of clients or subscribers should be seen as a high priority task.
Using guest wifi or Social Wi-Fi Marketing platforms, emails can be harvested from the visitors to your premises that log on to your free Wi-Fi.
These are then added to your list that you can then use in your email marketing campaigns.
Email marketing usually utilises cloud based software called auto-responders. (Constant Contact, Mailchimp, Mailer Lite etc.) When you load your list into these services, it enables you to automate the ongoing process of offers etc that you wish to offer. These can be enhanced with sales funnels which are a more sophisticated way of using autoresponders to fulfil complex sales structures.
Things don't need to be complicated!
Email marketing is powerful, very powerful as long as you do it correctly.
I sometimes receive an unfeasible amount of emails from folks who have suddenly got hold of my email.
Don't do this.
Instead, have a solid strategy in place which concentrates on the goals you want to achieve and how to structure your email campaign in order to get solid and lasting results.
Obviously how you arrive at this strategy will vary from business to business and product to product. WE can help you with this so don't worry.
Resources will be made available to you in the downloads area to help you set things up for yourself if you wish. However, as always, many of you will not have the time available to do this and we will be standing by eagerly waiting to help.